Cannell.org/blog

Larry, thanks for picking up my post. A couple of minor nits: the quote isn't mine, it comes from Fabrizio Capobianco of Funambol fame. Also, my argument about insurance has nothing to do with market size (I'm with you in seeing a great deal of business there), it's rather about market perception. Say what you wish about insurance companies, but I find hard to believe people have the same enjoyment in buying an BMW and insuring it: insurance is really a hate market, you are forced to be insured and you're definitely not a fan of any insurance company. As a consequence, customers are not loyal (most will choose the cheapest plan) and the value proposition is all about spending less. Hope this clarifies a bit, Gianugo