At the Enterprise 2.0 Conference this morning Ross Mayfield is announcing that SocialText is releasing a production version of SocialCalc, a multi-user web-enabled spreadsheet embedded within SocialText wikis. You may recall when Dan Bricklin announced some time ago that he was working with SocialText to make a commercial version of wikiCalc.

I had a chance to talk with Ross about it earlier and I have to say it looks impressive.

Excel may be the most used collaborative application in business today. We often don't think of Excel this way but many companies make critical business decisions based on data tracking, reporting, and modeling done through Excel. Often this work is done collaboratively among several people.

SocialCalc looks to provide a new approach to traditional Excel-based collaboration by embedding spreadsheet capabilities within SocialText wikis. This has the potential to enhance many existing collaborative spreadsheet scenarios and likely creates a whole new set of possibilities as well. Even a simple spreadsheet embedded within a wiki page benefits by gaining useful wiki features such as version control with rollback and functioning completely within a browser.

In addition, SocialCalc  has a number of options for referencing structured data stored elsewhere. For example, SocialCalc can reference named ranges in other spreadsheets and also query web services (check out this early screencast of wikicalc).

Although SocialCalc is not the first product to offer collaborative spreadsheet capabilities (SharePoint 2007 and even Hyperion Performance Management come to mind) but being embedded within a wiki makes it an interesting option for enterprises to consider.