Observations from where technology meets business

Thoughts on technophilia

In reading this post from Danah Boyd I can’t help but think about how much of what she says can be applied to the challenges of information technology adoption in large enterprises, particular those tools associated with collaboration and personal productivity. All too often, as technologists (geeks) at heart, we prefer to only deal with these challenges as tool issues. But the really hard part (and the effort that can make the biggest difference) is understanding what people do in their daily work-life and finding ways for technology to help them be more effective.

As we talk about the wonderfulness of technology, please keep in mind the complexities involved. Technology is a wonderful tool but it is not a panacea. It cannot solve all societal ills just by its mere existence. To have relevance and power, it must be leveraged by people to meet needs. This requires all of us to push past what we hope might happen and focus on introducing technology in a context that makes sense.

apophenia: some thoughts on technophilia